Introduction
Jan 2027 marks a significant kick-off to the European exhibition season, with several major industry events in Germany, France, Italy, and across the rest of Europe. It’s a great opportunity for companies to launch products, meet international buyers, find suppliers, and explore new markets.
From construction and interiors to textiles, marine tech, food service, horticulture, and optics, the European January trade fair program covers a wide range of commercial sectors.
For manufacturers, distributors, wholesalers, retailers, and B2B professionals, attending the right exhibition can be a real asset for business development, market research, and international networking.
European Exhibition Calendar: January 2027
| No. | Exhibition | Dates | City & Country | Industry | Previous Visitors | Previous Exhibitors |
| 1 | BAU 2027 | Jan 11–15 | Munich, Germany | Construction | 180,000+ | 2,200+ |
| 2 | Heimtextil 2027 | Jan 12–15 | Frankfurt, Germany | Textiles & Interiors | 48,000+ | 3,000+ |
| 3 | PSI 2027 | Jan 12–14 | Cologne, Germany | Promotional Products | 9,735+ | 600+ |
| 4 | Maison&Objet 2027 | Jan 14–18 | Paris, France | Furniture & Design | 67,000+ | 2,294 |
| 5 | CMT Stuttgart 2027 | Jan 16–24 | Stuttgart, Germany | Tourism & Caravaning | 268,000+ | 1,660 |
| 6 | imm cologne 2027 | Jan 19–22 | Cologne, Germany | Furniture & Interiors | 10,000+ | 339 |
| 7 | boot Düsseldorf 2027 | Jan 23–31 | Düsseldorf, Germany | Marine & Watersports | 198,000+ | 1,391 |
| 8 | SIGEP World 2027 | Jan 23–27 | Rimini, Italy | Foodservice & Bakery | 198,000+ | 1,400+ |
| 9 | IPM Essen 2027 | Jan 26–29 | Essen, Germany | Horticulture | 39,135 | 1,476 |
| 10 | opti 2027 | Jan 29–31 | Munich, Germany | Optics & Eyewear | 21,972 | 354 |
1. BAU 2027 Munich, Germany
BAU is the world’s leading exhibition for architecture, building materials and building systems. It’s the place where all the companies involved in the planning, design, development and construction of modern buildings come together.
The 2027 edition will be all about construction innovation, sustainable materials, building technology and digital solutions for the construction industry.
Event Details at a Glance
Dates: January 11–15, 2027
Location: Munich, Germany
Industry: Architecture, Construction & Building Materials
Attendance: 180,000+
Exhibitors: 2,200+
Location: Munich, Germany
Industry: Architecture, Construction & Building Materials
Attendance: 180,000+
Exhibitors: 2,200+
Products & Industry Highlights
- Building materials and construction systems
- Windows, doors, and facade technology
- Architectural design solutions
- Insulation and roofing materials
- Sustainable construction products
- Smart building technology
- Digital construction solutions
Who Will You Meet?
Architects, engineers, contractors, property developers, construction companies, investors, and building material manufacturers all attend BAU. Many international suppliers and purchasing professionals are also present and involved in discussions on construction products and project requirements.
Business Opportunities
BAU offers manufacturers the opportunity to bring innovative building products to market, meet distributors and project developers, and build relationships with international construction buyers.
2. Heimtextil 2027 Frankfurt, Germany
Heimtextil is the international trade fair for home textiles, interior fabrics and textile design. It’s a key meeting point for the manufacturers, the furnishing sector, the hospitality industry and the interior decoration sector.
The show is also a great opportunity to explore new fabric ranges, new sources, and new textile materials.
Event Details at a Glance
Dates: January 12–15, 2027
Location: Frankfurt, Germany
Industry: Home Textiles, Interior Fabrics & Design
Attendance: 48,000+
Exhibitors: 3,000
Location: Frankfurt, Germany
Industry: Home Textiles, Interior Fabrics & Design
Attendance: 48,000+
Exhibitors: 3,000
What’s on Display?
- Decorative and upholstery fabrics
- Bedding and bath textiles
- Curtains and window coverings
- Carpets and rugs
- Hospitality textiles
- Sustainable textile materials
- Interior furnishing products
Professional Audience
The event draws in textile manufacturers, interior designers, furniture retailers, wholesalers, importers, hospitality buyers and sourcing professionals. Distributors and international buying teams also attend to view the new textile ranges.
Commercial Potential
Heimtextil helps businesses find textile suppliers, launch new ranges, build wholesale relationships, and explore opportunities in the international furnishing and hospitality markets.
3. PSI 2027 – Cologne, Germany
PSI is the leading European business exhibition for promotional products, branded goods and corporate gifting. It brings together the manufacturers, distributors, importers, and marketing people who make up the promotional products industry.
Event Information
Dates: January 12–14, 2027
Location: Cologne, Germany
Industry: Promotional Products & Corporate Merchandise
Attendance: 9,735
Exhibitors: 600+
Location: Cologne, Germany
Industry: Promotional Products & Corporate Merchandise
Attendance: 9,735
Exhibitors: 600+
Featured Product Categories
- Corporate gifts and merchandise
- Customized promotional products
- Branded clothing and accessories
- Promotional bags and drinkware
- Sustainable advertising products
- Personalised office supplies
- Printing and branding solutions
Who Participates?
The event draws in promotional product distributors, manufacturers, importers, corporate buyers, advertising agencies, and branded merchandise suppliers. Marketing professionals are also there to explore new promotional product solutions.
B2B Market Opportunities
PSI enables businesses to offer bespoke products, connect with distributors, find manufacturing partners, and explore corporate gifting opportunities across European markets.
4. Maison&Objet 2027 Paris, France
Maison & Objet is an international exhibition covering furniture, home decoration, interior design and lifestyle products.
The Paris event brings together design brands, manufacturers, creatives, and retailers to see new collections and explore the next generation of design.
Event Details at a Glance
Dates: January 14–18, 2027
Location: Paris, France
Industry: Furniture, Interior Design & Lifestyle
Attendance: 67,286
Exhibitors: 2,294
What Makes It Interesting?
- Contemporary furniture
- Decorative home accessories
- Interior lighting
- Tableware and kitchen products
- Home textiles
- Luxury lifestyle products
- Craftsmanship and design collections
Industry Audience
Maison&Objet draws in interior designers, architects, furniture retailers, home décor brands, wholesalers, importers, hospitality businesses, and international buyers. Creative studios and product designers are also there.
Business Networking Potential
Companies can bring new designs to market, build retail distribution relationships, connect with international buyers, and find suppliers across the furniture and lifestyle market.
5. CMT Stuttgart 2027 Stuttgart, Germany
CMT Stuttgart is a major international exhibition for tourism, travel, caravanning, camping, and leisure.
It brings together travel companies, destination organizations, caravan makers, camping equipment suppliers, and other leisure-sector businesses.
Event Details at a Glance
Dates: January 16–24, 2027
Location: Stuttgart, Germany
Industry: Tourism, Travel, Caravanning & Leisure
Attendance: 268,000+
Exhibitors: 1,660
Location: Stuttgart, Germany
Industry: Tourism, Travel, Caravanning & Leisure
Attendance: 268,000+
Exhibitors: 1,660
Main Exhibition Areas
- Travel destinations and holiday packages
- Caravans and motorhomes
- Camping equipment
- Outdoor recreation products
- Cycling and hiking equipment
- Cruise and leisure travel
- Tourism services and hospitality
Who Attends?
CMT welcomes travel operators, tourism organizations, caravan manufacturers, outdoor equipment brands, camping suppliers, travel agents, and holiday makers. Industry businesses can also link up with tourism partners and product distributors.
Commercial Opportunities
The event focuses on destination marketing, RV sales, supplier discovery, and business networking across the tourism and outdoor recreation sectors.
6. imm cologne 2027 – Cologne, Germany
Im Cologne is a dedicated B2B exhibition for the international furniture and home furnishing industry.
The 2027 edition has a more focused structure, dealing with global furniture sourcing and retail-ready furnishing products. It’s designed to help businesses source the right products and find buyers.
Event Details at a Glance
Dates: January 19–22, 2027
Location: Cologne, Germany
Industry: Furniture & Interior Furnishing
Attendance: 10,000+
Exhibitors: 339
Location: Cologne, Germany
Industry: Furniture & Interior Furnishing
Attendance: 10,000+
Exhibitors: 339
Market Categories
- Living room furniture
- Bedroom furnishings
- Mattresses and sleep systems
- Dining and kitchen furniture
- Home accessories
- Lighting products
- Interior furnishing solutions
- Global furniture sourcing
Who Will Be There?
Furniture manufacturers, interior designers, furniture retailers, wholesalers, architects, importers, distributors, and international sourcing professionals all attend the exhibition.
B2B Opportunities
Im Cologne helps businesses to identify manufacturing partners, look at private label opportunities, launch new furniture ranges and build commercial relationships with international retailers.
7. Boot Düsseldorf 2027 Düsseldorf, Germany
Boot Düsseldorf is the major international exhibition for the marine and watersports industries. It covers boats, yachts, marine equipment, diving gear, and recreational watersports.
The event draws manufacturers, dealers, marine technology companies, and businesses that serve the global boating and leisure market.
Event Details at a Glance
Dates: January 23–31, 2027
Venue: Messe Düsseldorf
Location: Düsseldorf, Germany
Industry: Marine Technology, Boats & Watersports
Attendance: 198,988
Exhibitors: 1,391
Venue: Messe Düsseldorf
Location: Düsseldorf, Germany
Industry: Marine Technology, Boats & Watersports
Attendance: 198,988
Exhibitors: 1,391
Exhibition Highlights
- Boats and yachts
- Marine engines and equipment
- Sailing technology
- Diving and snorkeling equipment
- Surfing and paddling products
- Marine electronics
- Fishing equipment
- Watersports accessories
Target Audience
The show draws boat manufacturers, yacht dealers, marine suppliers, watersports retailers, diving professionals, boat builders, and distributors. International buyers and marine industry professionals also attend.
Business Opportunities
Exhibitors can showcase marine products, meet dealers, demonstrate new technology, and explore international distribution and supply opportunities.
8. SIGEP World 2027 Rimini, Italy
SIGEP World is the international foodservice show covering gelato, bakery, pastry, chocolate, coffee, and pizza.
It brings together food manufacturers, equipment suppliers, hospitality businesses, distributors, and international buyers interested in commercial foodservice innovation.
Event Details at a Glance
Dates: January 23–27, 2027
Location: Rimini, Italy
Industry: Foodservice, Bakery, Coffee & Confectionery
Attendance: 198,000
Exhibiting: 1,400+
Location: Rimini, Italy
Industry: Foodservice, Bakery, Coffee & Confectionery
Attendance: 198,000
Exhibiting: 1,400+
Products and Technologies on Display
- Gelato and ice cream equipment
- Bakery machinery
- Coffee machines and accessories
- Chocolate and confectionery
- Pastry products
- Pizza production equipment
- Food ingredients
- Packaging and foodservice solutions
Who Attends?
SIGEP attracts bakery owners, patisseries, coffee businesses, restaurant operators, food manufacturers, importers, distributors, and the wider hospitality sector.
Business Development Opportunities
Companies can showcase their foodservice equipment, launch new ingredients, meet international buyers, and build relationships with restaurants, cafes, bakeries, and hospitality chains.
9. IPM Essen 2027 – Essen, Germany
IPM Essen is an international horticultural exhibition covering plants, flowers, greenhouse technology, gardening products, and the wider green industry.
The show brings together growers, plant producers, equipment manufacturers, florists, garden retailers and international suppliers.
Event Details at a Glance
Dates: January 26–29, 2027
Location: Essen, Germany
Industry: Horticulture, Floriculture & Garden Technology
Attendance: 39,135
Exhibitors: 1,476
Location: Essen, Germany
Industry: Horticulture, Floriculture & Garden Technology
Attendance: 39,135
Exhibitors: 1,476
What Can You Discover?
- Ornamental plants and flowers
- Nursery products
- Greenhouse equipment
- Gardening machinery
- Irrigation solutions
- Floristry products
- Plant production technology
- Sustainable horticulture materials
Professional Audience
The show is open to growers, greenhouse operators, florists, garden retailers, horticulture companies, plant manufacturers, and agricultural suppliers. Distributors and international buyers will also attend.
B2B Commercial Opportunities
IPM Essen offers opportunities to bring new plant varieties to market, showcase new horticultural equipment, meet international suppliers, and build your network across the horticultural supply chain.
10. Opti 2027 – Munich, Germany
Opti is an international trade fair for the optical industry (eyewear, lenses, eye examination equipment, and vision technology).
It’s a meeting place for optical manufacturers, opticians, eyewear designers, retailers, and companies that are developing new vision care products.
Conference Details
Dates: January 29–31, 2027
Location: Munich, Germany
Industry: Optics, Eyewear & Vision Technology
Attendance: 21,972
Exhibitors: 354
Location: Munich, Germany
Industry: Optics, Eyewear & Vision Technology
Attendance: 21,972
Exhibitors: 354
Products and Innovations
- Eyewear frames and sunglasses
- Optical lenses
- Contact lenses
- Eye examination equipment
- Vision diagnostic technology
- Optical retail software
- Eyewear accessories
- Store fitting and display solutions
Who Attends?
The audience is opticians, optometrists, eyewear manufacturers, optical retailers, lens suppliers, distributors, and vision technology companies.
Business Opportunities
Businesses can use the event to showcase their eyewear ranges, promote optical technologies, meet retail buyers, and explore supplier and distribution partnerships.
Planning Your European Exhibition Schedule
Construction & Building Materials: BAU has access to architects, contractors, manufacturers, and construction buyers.
Textiles & Promotional Merchandise: Heimtextil and PSI cover different sourcing and product markets.
Furniture & Interior Design: Maison&Objet and imm cologne are relevant to design brands, furniture suppliers, and retailers.
Travel & Marine Products: CMT Stuttgart and Boot Düsseldorf are relevant to the tourism, caravanning, boating and leisure markets.
Food, Plants & Vision Technology: SIGEP World, IPM Essen, and Opti offer more specialist industry opportunities.
Making the Most of European B2B Trade Shows
Attending an exhibition is only one element of a successful business strategy. You also need to know your audience: who your buyers are and what you’ll do after the exhibition.
- Research the market: Review event sectors and exhibitor profiles before attending.
- Identify potential buyers: Focus on relevant retailers, wholesalers, distributors, and procurement professionals.
- Get your products ready: product presentations, company info, demos.
- Build connections: Arrange meetings with suppliers, potential customers, and business partners.
- Follow up: Stay in touch with the right people after the exhibition. Businesses turn exhibition participation into meaningful commercial opportunities.
How ExpoData Supports International B2B Outreach
ExpoData helps businesses find exhibitions and explore attendee and exhibitor contact list options for a given event across industries and international markets. To expand their reach beyond exhibition floors, relevant business contact information can support market research, prospect identification, and targeted outreach.
ExpoData helps businesses explore:
- Trade show attendee contact lists
- Exhibitor and company contact information
- Event-specific business email data
- Industry-based audience segmentation
- B2B prospect research
- International business outreach opportunities
Whatever your sector of business whether you’re targeting construction buyers, textile manufacturers, furniture retailers, foodservice distributors or the optical industry, ExpoData will help you to identify the relevant exhibition audience.
Other Event Contact Data Providers
For businesses looking for event-based contact data, choosing the right provider depends on event coverage, audience relevance, data quality, and segmentation options.
ExpoLeads provides attendee and exhibitor contact data for trade shows, conferences, and industry expos.
ExpoLake offers event-specific attendee and exhibitor contact databases with audience segmentation options.
Before selecting a provider, compare data availability for your specific event, target audience, contact verification standards, and campaign requirements to ensure the data aligns with your business goals.
Final Thoughts
Europe’s January 202Europe’s January 2027 exhibition calendar is very much alive with opportunities for businesses in the construction, textiles, promotional products, furniture, tourism, marine tech, foodservice, horticulture and optics sectors., Heimtextil, Maison&Objet, Boot Düsseldorf, and SIGEP World provide platforms to discover products, meet industry professionals, and explore international business relationships.
The most valuable exhibition for your company will depend on your target market, business objectives, and audience requirements.
With ExpoData, businesses can go beyond event discovery and explore attendee and exhibitor contact list options to support B2B research and outreach.
Explore European exhibitions with ExpoData and discover new opportunities for business growth.
Frequently Asked Questions (FAQ's)
Which European exhibitions are scheduled for January 2027?
Notable events include BAU, Heimtextil, PSI, Maison&Objet, CMT Stuttgart, imm cologne, BOOT Düsseldorf, SIGEP World, IPM Essen, and opti.
Which exhibitions cover furniture and interior design?
Maison&Objet in Paris and imm cologne in Germany are important events for the international furniture and interior design markets.
How can businesses find European exhibitor and attendee contacts?
Businesses can explore event-specific attendee and exhibitor contact list options through ExpoData. Data availability, accuracy, and permitted usage should be checked before purchasing or using a list.